Semiologic & SEO

A lot of people, including some of the people at Semiologic .com, seem to think that SEO is all about getting a high page rank from Google. They think, by playing the popularity contest, that it will help them succeed. This wayward reasoning shows those peoples ignorance about SEO. Sure, Semiologic Reloaded can help in SEO, but it is not the final solution, just part of the bigger SEO picture.

In my opinion, SEO is about driving targeted visitors to your site, that are willing to buy what you have to offer. Isn't that what we all want? We have a business and we want as many people as we can get, to come to our website and hopefully buy our product or service. Creating a site and implementing SEO tactics to drive targeted traffic to your site is essential to succeeding online. Page Rank from Google does little, if anything, for giving us targeted traffic. I know of websites, that have no or low Page Rank, yet get thousands of visitors a day, so it is not that difficult to see which is more important.

Getting targeted traffic to your website is not as simple as some might suggest, as there is no secret formula. There are on-site and off-site factors, as well as keyword research, that need to be implemented. I do not profess to know all the answers, but I do know that getting people to my websites, who are willing to buy what I have to offer, is the most important thing I can do. I will not be concerned about whether Google gives me a gold star or not for being popular. Targeted traffic=financial income, Google PR=Your Mr Popular for this quarter. You choose.